The Insights Manager at AllPoints Fibre (APFN) combines data expertise, industry knowledge, and strategic thinking to inform business decisions, optimise performance, and uncover growth opportunities.

Joining our commercial team and reporting into our Commercial Strategy, Planning and Trading Director, this role bridges the gap between data and business strategy, ensuring the company stays competitive in a rapidly evolving market. 

We offer a hybrid working environment and can accommodate a 4 day working week in this role. We hope applicants will be open to spending 1-2 days a week in our Reading office. 

The role requires strong analytical and critical thinking skills along with a deep understanding of commercial trading principles, market dynamics, pricing strategies, and financial metrics.

More about what you will be doing...

This role plays is pivotal in driving the commercial success of our full fibre products and services. You will be responsible for interpreting data to provide meaningful insight which supports business strategy to maximize revenue, optimize pricing, and enhance profitability. This role requires a strong understanding of the telecommunications market, excellent analytical skills, the ability to communicate with impact and collaborate effectively across multiple departments and external customers.

Providing performance Insights to support Business strategies: 

• Support the Data team to create and implement regular reports and dashboards to track commercial and operational KPIs, market penetration, and the overall business performance, 
• Owner of Commercial data requests & prioritisation by working with the wider commercial team to understand holistic data requirements & the business impact.
• Analyse the impact of Sales & marketing campaigns, programme implementation, product, pricing & incentives on revenue, cost, margin & CX metrics. 
• Identify patterns, correlations, and trends to highlight risks & opportunities against the business plan and drive corrective action. 

Forecasting & predictive modelling: 

• Develop forecasting models to predict future trends and financial performance. 
• Create customer and regional segmentation insights to support targeting key customer groups aligned to APFN propositions and values 
• Identify areas for optimization based on demand analysis and regional growth potential. 
• Offer data-driven recommendations on business development, pricing, product offerings, and customer retention strategies. 

Commercial definitions and methodologies: 

• Working across relevant internal functions and with external partners to standardise and align performance definitions and methodologies

About you...

• Experience in a commercial or Customer insights role within the telecommunications, broadband, or technology sector. Experience in full-fibre or high-speed internet services is highly desirable. 
• Strong analytical and critical thinking skills, with the ability to interpret complex data and make data-driven decisions. 
• Deep understanding of commercial trading principles, market dynamics, pricing strategies, and financial metrics. 
• Excellent verbal and written communication skills, with the ability to influence and negotiate effectively with stakeholders at all levels

The benefits at APF...

At AllPoints Fibre, we're all about looking after you. We offer an extensive wellbeing package that goes beyond the EAP. Your benefits will include Bupa private medical insurance and dental cover, income protection insurance, group life insurance and a health plan to help with day to day expenses such as eye care... we will even pay for you to get a massage!

Everyone needs a break now and then, right? That's why we start all our employees off with a generous 30 days' annual leave allowance (pro rata), plus bank holidays. And if you ever need some extra time off due to illness or parental leave, we've got enhanced leave plans in place to support you through that.

Additionally we know how important it is to feel secure with your finances. That's why we have benefits dedicated to your financial wellbeing. You will be able to join our employer contributory pension and in addition to income protection insurance, group life insurance we offer cashback and voucher schemes to help cover living cost such as electricals and personal spending. 

About us:

Established in 2021, AllPoints Fibre has grown from regional roots in Jurassic Fibre, Giganet and Swish Fibre, to establish a national wholesale network.

APFN is now a leading wholesale provider of full-fibre broadband solutions, dedicated to transforming the digital landscape by delivering ultra-fast, dependable, and affordable internet services to businesses and homes across the UK. We are committed to providing exceptional customer service, creating innovative products and services and lead of sustainability.

We have set ourselves the goal to become the best place to work, we recognise that our people are at the heart of what we do - join us on our journey to become the UK’s most recommended way to connect!

Next steps 

If the role sounds like the right fit for you, we look forward to seeing your application! If shortlisted, our Talent Acquisition Team will be in touch to set up and initial conversation. Next stages will involve meeting with our hiring teams to discuss the role and your experience in more details.

One last thing...

AllPoints Fibre value diversity and are committed to creating a diverse and inclusive environment for all employees. Help us create a secure, inclusive digital world where diversity fuels innovation; your vision, your voice, and your skills have a place here!

If you require any reasonable adjustments to be made during your interview process, please tell us in your application.