The Sales Director at AllPoints Fibre Networks (APFN) is responsible for nurturing partner relationships in collaboration with our sales teams. As Sales Director you will ensure APFN delivers best-in-class sales strategies to existing partners and forge new partner relationships. In this role, you will lead the design and execution of APFN’s sales business plan, working closely with our product team to bring a customer-centric sales strategy to life. This position requires a forward-thinking mindset and a commitment to best-practice leadership. We are seeking someone eager to leverage their knowledge of the wholesale telecoms market and make a meaningful impact on the future of our industry.

What you will be doing:

As Sales Director, you will be responsible for the management and oversight of APFN’s full sales channel - the heart of the growth engine. This is a critical role with significant accountability in the brand we become, in what is a mature industry.

You will be responsible for the development and execution of the sales strategy, plans to meet targets, developing relationships with clients/customers, and evaluating where APFN should invest in our footprint to complement our extended reach through our strategic partnerships.

You will develop an industry leading professional team with commercially astute sales, tech presales, and business development colleagues, ensuring APFN values and diversity of experiences and backgrounds are in abundance across this professional team.

You will develop plans to enter new wholesale channels, grow adoption and uptake of the APFN footprint, design value additive commercial propositions and ensure partnership targets are met.

You will consider how APFN can continuously evolve its processes and systems to ensure we maintain our differentiation in the fibre market.

About you:

• You will bring experience in a sales leadership role and have a strong understanding of the wholesale telecoms market

• You are passionate about leadership through collaboration and open communication
• You can evidence executive sales experience, meeting and exceeding targets.

• The ability to design and drive the sales process from plan to close
• Articulate in the distinct aspects of products and services
• Demonstrable experience, developing client-focused, differentiated and achievable solutions
• Excellent listening, negotiation and presentation skills

The benefits at APFN...

At AllPoints Fibre Networks, we're all about looking after you. We offer an extensive wellbeing package that goes beyond the EAP. Your benefits will include Bupa private medical insurance and dental cover, income protection insurance, group life insurance and a health plan to help with day to day expenses such as eye care... we will even pay for you to get a massage!

Everyone needs a break now and then, right? That's why we start all our employees off with a generous 30 days' annual leave allowance (pro rata), plus bank holidays. And if you ever need some extra time off due to illness or parental leave, we've got enhanced leave plans in place to support you through that.

Additionally we know how important it is to feel secure with your finances. That's why we have benefits dedicated to your financial wellbeing. You will be able to join our employer contributory pension and in addition to income protection insurance, group life insurance we offer cashback and voucher schemes to help cover living cost such as electricals and personal spending. 

About us:

At AllPoints Fibre Networks (APFN), we make access to the UK’s full fibre rollout seamless, scalable, and seriously stress-free. We're a customer-first, future-ready network wholesaler. Empowering our partners with a frictionless route to the largest full fibre footprint in the UK.

We’re a team that values curiosity, ambition, and a get-things-done attitude. We’re fast-paced but supportive. Serious about what we do but never take ourselves too seriously. Whether you’re collaborating across teams, solving complex challenges, or celebrating success. You’ll find an environment where you can flourish and make a real impact.

Next steps 

If the role sounds like the right fit for you, we look forward to seeing your application! If shortlisted, our Talent Acquisition Team will be in touch to set up and initial conversation. Next stages will involve meeting with our hiring teams to discuss the role and your experience in more details.

One last thing...

AllPoints Fibre value diversity and are committed to creating a diverse and inclusive environment for all employees. Help us create a secure, inclusive digital world where diversity fuels innovation; your vision, your voice, and your skills have a place here!

If you require any reasonable adjustments to be made during your interview process, please tell us in your application.